Year: 2020

picture of computer, pen and paper and person working

How to Maintain A Professional Blog, Part 1

You might be surprised to know that blogging is still relevant in the social media landscape. Even though social media has migrated into image sharing, micro-blogging, and disposable video, the text heavy method of traditional blogging is still a potential powerhouse to leveraging your business. Sadly, one reason why blogging has been eschewed in favor …

How to Maintain A Professional Blog, Part 1 Read More »

Stop Using the Word Help

People who know me well know I will – in regular conversation – use words such as caparison, promulgate, indecorous, maudlin, perspicacity, purloin, amalgamate, and a host of other little-known SAT-type vocabulary words. Why? Because I enjoy finding the right word. I can parse out the difference among obdurate, intransigent, intractable, and truculent – all …

Stop Using the Word Help Read More »

binder with words "Corporate Policies"

The importance of good company policies

Corporate communications writing covers outlining your company policies in writing for either employees or clients, and at times investors. Business writing is a specific subset and a unique type of writing. It carries a more formal tone, with the business as the subject speaking directly to a specific audience. Your copywriter or ghostwriter should be …

The importance of good company policies Read More »

price tag with $

How do I raise my prices – without losing my clients?

Small business owners often utilize what’s known as a promotional pricing strategy to introduce themselves and their services when their business is new. Think of an updated model for an appliance. The ad might have a higher price listed but for a limited time only get it for the low, low price of $99. Then, …

How do I raise my prices – without losing my clients? Read More »

envelopes

How to write a kick-ass query letter which publishers will want to read

You’ve had your manuscript edited by a professional developmental manuscript editor; now you’re ready to submit to publishers. But they want a (*checks notes*) query letter? Here’s how to write one. First, know your genre, and research publishers who are currently accepting manuscripts in that genre. Like the vast majority of business letters, ensure your …

How to write a kick-ass query letter which publishers will want to read Read More »

red pencil edit

How do I hire a manuscript editor?

Yes, Southern Ambition works with authors whether I’m developing the manuscript alongside you to keep you motivated with accountability and creative exercises or to edit your completed manuscript. But here’s how you find the perfect editor for your book. What is a manuscript editor? What do they do? And why is it worth your money? …

How do I hire a manuscript editor? Read More »

old typewriter

What is a so-called ‘content strategist’ anyways?

Fantastic question. Here’s what it means to me and how Southern Ambition does this for you/your business – and why it pays to have an expert deliver this for you. Googling content strategist job descriptions results in definitions like an “inbound marketer with a broad set of content marketing skills” (retrieved from https://contentstrategycourse.com/what-is-a-content-strategist/). Or you …

What is a so-called ‘content strategist’ anyways? Read More »

How to write a stand-out cover letter hiring managers will notice

DO make the look match your resume. You’re going for a consistent personal brand image, and – using neutral colors and simple formatting – go ahead and make it stand out visually a little. DO use a formal tone. This is not a personal letter but a business one. Appropriate greetings include Dear Hiring Manager …

How to write a stand-out cover letter hiring managers will notice Read More »

Writing an entrance essay which college admissions boards will want to read

Applying to college, graduate or doctoral programs, or medical school requires a lot of pieces, one of which includes a personal essay. They tell you to make it a personal story, unique, to reveal some of your individuality, but what are they really looking for? In my business, I have written numerous essays for those …

Writing an entrance essay which college admissions boards will want to read Read More »

dice with ghostwriter spelled out over newspaper clippings

Who or what is a ghostwriter?

Ghostwriting is legitimate and authentic. Ghostwriting means you hire a writer to write for you, but you present the work as if you authored it. Isn’t that deceptive? Well…not exactly; it’s an acceptable practice. A ghostwriter is a professional writer-for-hire who doesn’t take credit for the content in any way, nor do they profit from …

Who or what is a ghostwriter? Read More »

Scroll to Top