Month: September 2020

binder with words "Corporate Policies"

The importance of good company policies

Corporate communications writing covers outlining your company policies in writing for either employees or clients, and at times investors. Business writing is a specific subset and a unique type of writing. It carries a more formal tone, with the business as the subject speaking directly to a specific audience. Your copywriter or ghostwriter should be …

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price tag with $

How do I raise my prices – without losing my clients?

Small business owners often utilize what’s known as a promotional pricing strategy to introduce themselves and their services when their business is new. Think of an updated model for an appliance. The ad might have a higher price listed but for a limited time only get it for the low, low price of $99. Then, …

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envelopes

How to write a kick-ass query letter which publishers will want to read

You’ve had your manuscript edited by a professional developmental manuscript editor; now you’re ready to submit to publishers. But they want a (*checks notes*) query letter? Here’s how to write one. First, know your genre, and research publishers who are currently accepting manuscripts in that genre. Like the vast majority of business letters, ensure your …

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red pencil edit

How do I hire a manuscript editor?

Yes, Southern Ambition works with authors whether I’m developing the manuscript alongside you to keep you motivated with accountability and creative exercises or to edit your completed manuscript. But here’s how you find the perfect editor for your book. What is a manuscript editor? What do they do? And why is it worth your money? …

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old typewriter

What is a so-called ‘content strategist’ anyways?

Fantastic question. Here’s what it means to me and how Southern Ambition does this for you/your business – and why it pays to have an expert deliver this for you. Googling content strategist job descriptions results in definitions like an “inbound marketer with a broad set of content marketing skills” (retrieved from https://contentstrategycourse.com/what-is-a-content-strategist/). Or you …

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