September 2021

What Skills do you Need for Professional Writing?

One of the most useful skills you can cultivate is writing. In the professional world, you can be called upon to write any number of things. For example, you could be tasked with writing blog posts for your company, articles about your profession or industry, newsletters, company emails, company policies, or query letters if you …

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How to Write an Effective Bio

In most situations, you’ll make a first impression in approximately seven seconds. Typically, we think of first impressions as a face to face interaction, but did you know that you can create a first impression by how well you write a bio of yourself? Bios are part of professional life. You can find them on …

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How to Write Effective Paragraphs

If someone walked up to you today and asked you to define a paragraph, what would be your answer? Many define paragraphs according to their length, citing how much space a paragraph takes up on a physical page or how many sentences it has. In reality, paragraphs are better thought of as a group of …

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How to Correctly Use Emotional Appeals

Good writing not only appeals to the mind, but also the heart. After all, one of the three forms of persuasion is pathos (defined by Merriam Webster as an element in experience or in artistic representation evoking pity or compassion). Writers may use pathos to provoke sympathy from their audience, often emotions such as pity, …

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