Month: October 2021

The Importance of Strong Transitions

Transitions in writing bring your reader along for the ride, making their experience smoother. You’re talking to their brain, more than anything. How do you make strong transitions when writing your article, blog, or website copy? For the writer, these will come largely in the form of transitional words and phrases, also known as transitional …

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How to Write Website Copy

Thanks to the high-speed world introduced by the internet and social media, website visitors don’t read – they skim. Unlike a good novel whose purpose is to allow the reader to wander through lines of elegant prose, online content works best when short and to the point. Brevity is the tactic, but not at the …

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