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How to up your social media game

Business owners know – in theory – that social media is one of the most effective ways to grow  a small business.? Starting as a space for personal interaction, social media has evolved into a dynamic, exciting avenue for business contacts and client traffic. Here are five ways you can uncharge your social media game …

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Pain Points for College & Grad School Applicants

College applications are a stressful introduction to college life, especially for students who have never handled a college application before. One way colleges are addressing this is the Common App. I’ve talked about the Common App before and why you should use it for your application. For undergrads and transfer students, the Common App – …

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Invest in Persuasive Writing Techniques

Why should you, a small business owner, invest in quality persuasive writing techniques? In a word, you want the people reading what you write to say yes to you. When your clients say yes, you will gain results: business, evenue, partnerships, and more. When your clients say yes, you get closer to your goals! Persuasive …

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Improve Your Business Writing

In the past, I’ve discussed the basics of business writing skills and their development [add above link here], which I’ve defined as any written form of professional communication. I’ve advised using the active voice, writing out your points in a natural order (and using a well-defined outline to guide you!), and making use of headings …

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Types of Writing: Expository

One of the most useful forms of writing for business purposes is expository writing. Expository writing primarily finds its use in conveying information as clearly as possible. To write an expository piece, you will need to investigate an idea, evaluate evidence and facts, and set forth a clear argument that your readers can follow.  Learn …

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Writing to Empower

Writing is a powerful tool. With words, you can build up confidence, lay out a devastating argument, communicate timeless truths, and entirely ingratiate yourself to your audience. Hint: the last thing on that list is what you don’t want to do. Last year, I wrote a blog entry on why we should avoid the world …

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Business Writing Practices

Did you know that writing is one of the most important business skills you can have? Think about it – business writing covers everything from emails to company blog posts to press releases. Whether you are managing your own business or working as an employee of a business, being able to write well is critical …

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Demystifying the Common App 

I’ve mentioned the Common App a few times in previous posts about how to write outstanding enrollment essays [ link]. For those of you who might be wondering what the Common App is and how it benefits your enrollment plans, look no further!  What is the Common App? Think about traditional enrollment in multiple colleges …

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