Demystifying the Common App 

I’ve mentioned the Common App a few times in previous posts about how to write outstanding enrollment essays [ link]. For those of you who might be wondering what the Common App is and how it benefits your enrollment plans, look no further!  What is the Common App? Think about traditional enrollment in multiple colleges …

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Writing Quality SEO Copy

I’ve talked about using keywords [insert link to blog post] and the importance of using them in your website copy. Writing for SEO means structuring your copy in such a way that searches and search engines on the internet have a higher chance of bringing up your copy when someone enters keywords into the search …

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Sadie Harper owner of Southern Ambition

How to write a college entrance essay

In a shift to attract more students and make higher education more accessible, colleges today are waiving standardized test scores (SAT and ACT), or making them optional for those with low or mediocre test scores. If your test scores do not fall within the range of typical acceptances, then it’s best to rely on the …

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How to write a personal statement for your college application

Personal statements are a regular feature of the business world, but long before this, you may have to write one to gain entrance to a college or university program of study. Sometimes known as a statement of purpose, these pieces are important for highlighting your academic preparation, motivation, and career goals. You will want to …

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How to Create Outlines to Support Your Success

Have you ever experienced stress related to writing? Maybe you needed to draft a proposal or send an email to an important person in your organization. Or perhaps you’re writing a cover letter for a job application. One fantastic way to reduce stress and support successful writing is to use outlines – something I’ve mentioned …

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Developing Strong Business Writing Skills

No matter what industry you are a part of, business writing skills will support your professional role. Business writing can be defined as any written professional communication whether it be internal (addressing those within your company) or external (client or audience facing). Typically, business writing will take the form of emails, reports, documents, proposals, and …

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How to Be Successful with Social Media

Did you know that almost 40% of the world’s population uses one or more social media platforms? Social media is one of the best places today to connect with your clientele and engage your audience on your brand, services, and/or products. However, with so many people online, how do you position yourself to be visible …

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Content Strategy Best Practices

As a business owner, having a strong content strategy in place is imperative for me and to successfully run my business. It involves the deliberate creation and supervision of content for the purpose of driving traffic to a specific platform in the form of a greater number of visitors, brand awareness, or clients. This includes …

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