How to Write Effective Paragraphs

If someone walked up to you today and asked you to define a paragraph, what would be your answer? Many define paragraphs according to their length, citing how much space a paragraph takes up on a physical page or how many sentences it has. In reality, paragraphs are better thought of as a group of …

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How to Correctly Use Emotional Appeals

Good writing not only appeals to the mind, but also the heart. After all, one of the three forms of persuasion is pathos (defined by Merriam Webster as an element in experience or in artistic representation evoking pity or compassion). Writers may use pathos to provoke sympathy from their audience, often emotions such as pity, …

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Organization for Writing Success

What are some ways you can organize your writing so that you spend more time writing? Here are some practical tips. Tip 1: capture & organize your thoughts Get your thoughts out of your head and on paper where you can instantly access them. This can be done several ways. Some writers have a dedicated …

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Editing for Success

Imagine you’ve completed your first draft to a significant piece of writing. Maybe you’ve finally written that novel. Maybe you’re writing a column for a prestigious magazine or local newspaper. Maybe you’re writing an important blog post that will (hopefully) drive more traffic to your business. Whatever the cause, you have your first draft sitting …

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Pronouns: what are they, and how do you use them?

Pronouns, by definition, replace a noun or subject. Instead of saying Sadie sits down to write content for business owner clients, you could say she sits down to write content for them. Pronouns make your writing sound less redundant – no need to repeat a noun (person, place, thing, or idea which is materially engaging …

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Why You Need to Use Hashtags

If you frequent Instagram or Twitter these days, you may have noticed the long string of words at the end of each post with the pound sign (#) in front of them. In social media speak, these tagged words became known as hashtags, and they play a huge role in the success of your social …

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How to Research for Your Article

As you expand your business and create content for it (either through publishing articles, maintaining a blog, or designing a website), research inevitably becomes a valuable tool in your business skill arsenal. While we typically think of research only pertaining to scholarly papers and such, in actuality it forms the foundation of all quality content …

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The Importance of Keywords

With the way the internet has altered the business landscape, keywords are of prime consideration to any business owner. You might be asking yourself why. Keywords allow search engines (like Google, Bing, and others) to find, index, and rank your business. While keywords get the most traction in business articles and blog posts, they are …

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The Secret to Empowering Your Writing

How do you strengthen your writing so that it is compelling and memorable? The secret is verbs. Verbs are the workhorses of the English language by providing critical sentence structure. Usually, verbs describe actions and come in three tenses – past, present, and future. By using powerful verbs in your writing, you will create content …

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Using Articles to Promote Your Business

Business articles are a fantastic way to promote your business, but what are they? Simply put, a business article consists of content written with the intention of sharing information about your business. The simplest form of a business article is the blog posts, but you can also find business articles in presentations, brochures, flyers, and …

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