Blogging

The Importance of Strong Transitions

Transitions in writing bring your reader along for the ride, making their experience smoother. You’re talking to their brain, more than anything. How do you make strong transitions when writing your article, blog, or website copy? For the writer, these will come largely in the form of transitional words and phrases, also known as transitional …

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How to Write Website Copy

Thanks to the high-speed world introduced by the internet and social media, website visitors don’t read – they skim. Unlike a good novel whose purpose is to allow the reader to wander through lines of elegant prose, online content works best when short and to the point. Brevity is the tactic, but not at the …

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What Skills do you Need for Professional Writing?

One of the most useful skills you can cultivate is writing. In the professional world, you can be called upon to write any number of things. For example, you could be tasked with writing blog posts for your company, articles about your profession or industry, newsletters, company emails, company policies, or query letters if you …

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Why You Need to Use Hashtags

If you frequent Instagram or Twitter these days, you may have noticed the long string of words at the end of each post with the pound sign (#) in front of them. In social media speak, these tagged words became known as hashtags, and they play a huge role in the success of your social …

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Writing Forms and How to Use Them

As a writer, you likely have a list of topics you want to talk about. If you blog, you probably write about your passions or around a central theme. If you craft stories, you may be writing to answer big life questions. Or you may simply want to use writing to connect with a fan …

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Types of Writing

Writing is a powerful tool to express human emotions, knowledge, and ideas and for businesses to attract new clients through marketing or online content. Through writing, you invite others into your thoughts, filtered through your pen (or cursor!) and deriving from your own unique perspective. But did you know that your unique writing style is only …

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Productive Writing

The day is fresh and new, and the first big item on your to do list is blogging for my website. Or a client letter, or the next chapter in your manuscript. Regardless, you sit down, hands poised over your laptop keys… only to have your mind go blank and then wander away… Did I …

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How to Maintain A Professional Blog, Part 2

So, you have a blog. It looks perfect. The interface is smooth and reader friendly, and you likely even have a few photos on the side or embedded in the first few posts to help give your writing content a little extra push. But after the first few weeks, reality often sets in, and maintaining …

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How to Maintain A Professional Blog, Part 1

You might be surprised to know that blogging is still relevant in the social media landscape. Even though social media has migrated into image sharing, micro-blogging, and disposable video, the text heavy method of traditional blogging is still a potential powerhouse to leveraging your business. Sadly, one reason why blogging has been eschewed in favor …

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