Copywriting

Invest in Persuasive Writing Techniques

Why should you, a small business owner, invest in quality persuasive writing techniques? In a word, you want the people reading what you write to say yes to you. When your clients say yes, you will gain results: business, evenue, partnerships, and more. When your clients say yes, you get closer to your goals! Persuasive …

Invest in Persuasive Writing Techniques Read More »

Improve Your Business Writing

In the past, I’ve discussed the basics of business writing skills and their development [add above link here], which I’ve defined as any written form of professional communication. I’ve advised using the active voice, writing out your points in a natural order (and using a well-defined outline to guide you!), and making use of headings …

Improve Your Business Writing Read More »

Types of Writing: Expository

One of the most useful forms of writing for business purposes is expository writing. Expository writing primarily finds its use in conveying information as clearly as possible. To write an expository piece, you will need to investigate an idea, evaluate evidence and facts, and set forth a clear argument that your readers can follow.  Learn …

Types of Writing: Expository Read More »

Writing to Empower

Writing is a powerful tool. With words, you can build up confidence, lay out a devastating argument, communicate timeless truths, and entirely ingratiate yourself to your audience. Hint: the last thing on that list is what you don’t want to do. Last year, I wrote a blog entry on why we should avoid the world …

Writing to Empower Read More »

Business Writing Practices

Did you know that writing is one of the most important business skills you can have? Think about it – business writing covers everything from emails to company blog posts to press releases. Whether you are managing your own business or working as an employee of a business, being able to write well is critical …

Business Writing Practices Read More »

picture of computer, pen and paper and person working

Developing Strong Business Writing Skills

No matter what industry you are a part of, business writing skills will support your professional role. Business writing can be defined as any written professional communication whether it be internal (addressing those within your company) or external (client or audience facing). Typically, business writing will take the form of emails, reports, documents, proposals, and …

Developing Strong Business Writing Skills Read More »

How to Be Successful with Social Media

Did you know that almost 40% of the world’s population uses one or more social media platforms? Social media is one of the best places today to connect with your clientele and engage your audience on your brand, services, and/or products. However, with so many people online, how do you position yourself to be visible …

How to Be Successful with Social Media Read More »

Content Strategy Best Practices

As a business owner, having a strong content strategy in place is imperative for me and to successfully run my business. It involves the deliberate creation and supervision of content for the purpose of driving traffic to a specific platform in the form of a greater number of visitors, brand awareness, or clients. This includes …

Content Strategy Best Practices Read More »

The Importance of Strong Transitions

Transitions in writing bring your reader along for the ride, making their experience smoother. You’re talking to their brain, more than anything. How do you make strong transitions when writing your article, blog, or website copy? For the writer, these will come largely in the form of transitional words and phrases, also known as transitional …

The Importance of Strong Transitions Read More »

Editing for Success

Imagine you’ve completed your first draft to a significant piece of writing. Maybe you’ve finally written that novel. Maybe you’re writing a column for a prestigious magazine or local newspaper. Maybe you’re writing an important blog post that will (hopefully) drive more traffic to your business. Whatever the cause, you have your first draft sitting …

Editing for Success Read More »

Scroll to Top