Copywriting

picture of computer, pen and paper and person working

Developing Strong Business Writing Skills

No matter what industry you are a part of, business writing skills will support your professional role. Business writing can be defined as any written professional communication whether it be internal (addressing those within your company) or external (client or audience facing). Typically, business writing will take the form of emails, reports, documents, proposals, and …

Developing Strong Business Writing Skills Read More »

How to Be Successful with Social Media

Did you know that almost 40% of the world’s population uses one or more social media platforms? Social media is one of the best places today to connect with your clientele and engage your audience on your brand, services, and/or products. However, with so many people online, how do you position yourself to be visible …

How to Be Successful with Social Media Read More »

Content Strategy Best Practices

As a business owner, having a strong content strategy in place is imperative for me and to successfully run my business. It involves the deliberate creation and supervision of content for the purpose of driving traffic to a specific platform in the form of a greater number of visitors, brand awareness, or clients. This includes …

Content Strategy Best Practices Read More »

The Importance of Strong Transitions

Transitions in writing bring your reader along for the ride, making their experience smoother. You’re talking to their brain, more than anything. How do you make strong transitions when writing your article, blog, or website copy? For the writer, these will come largely in the form of transitional words and phrases, also known as transitional …

The Importance of Strong Transitions Read More »

Editing for Success

Imagine you’ve completed your first draft to a significant piece of writing. Maybe you’ve finally written that novel. Maybe you’re writing a column for a prestigious magazine or local newspaper. Maybe you’re writing an important blog post that will (hopefully) drive more traffic to your business. Whatever the cause, you have your first draft sitting …

Editing for Success Read More »

Pronouns: what are they, and how do you use them?

Pronouns, by definition, replace a noun or subject. Instead of saying Sadie sits down to write content for business owner clients, you could say she sits down to write content for them. Pronouns make your writing sound less redundant – no need to repeat a noun (person, place, thing, or idea which is materially engaging …

Pronouns: what are they, and how do you use them? Read More »

Why You Need to Use Hashtags

If you frequent Instagram or Twitter these days, you may have noticed the long string of words at the end of each post with the pound sign (#) in front of them. In social media speak, these tagged words became known as hashtags, and they play a huge role in the success of your social …

Why You Need to Use Hashtags Read More »

The Secret to Empowering Your Writing

How do you strengthen your writing so that it is compelling and memorable? The secret is verbs. Verbs are the workhorses of the English language by providing critical sentence structure. Usually, verbs describe actions and come in three tenses – past, present, and future. By using powerful verbs in your writing, you will create content …

The Secret to Empowering Your Writing Read More »

Using Articles to Promote Your Business

Business articles are a fantastic way to promote your business, but what are they? Simply put, a business article consists of content written with the intention of sharing information about your business. The simplest form of a business article is the blog posts, but you can also find business articles in presentations, brochures, flyers, and …

Using Articles to Promote Your Business Read More »

How to Submit to a Creative Writing Contest

Writing contests can be exciting to enter and frustrating to participate in. The premise is simple: you enter a piece that you’ve polished to perfection and hope for the best. For the serious writer, however, writing contests are an opportunity to sharpen writing skills and gain publicity or professional credibility. If these things interest you, …

How to Submit to a Creative Writing Contest Read More »

Scroll to Top