Small business strategy

What you need in a manuscript editor

If you’re in need of a manuscript editor, you’ll want to contract one with some very specific characteristics to ensure success. Here are a set of criteria you should use while evaluating a potential editor for your piece: Does this sound like my editing services at Southern Ambition? You bet they do! If you’re looking …

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Standing Out in College Admissions

In an exciting trend, colleges are waiving traditional entrance exams and test scores in favor of personal statements or essays. While high schools sometimes prep students to write these entrance essays, they typically have a multitude of students and a dearth of time to devote to each one. And then many individual universities require submitting …

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Avoiding Clichés… like the Plague!

Here’s a pop quiz. Read the phrases and sentences below. What is the common denominator? If you identified these as cliches, you’re correct. Cliches are overused phrases that have lost their fresh, metaphoric power. A sign that your mind is either tired or underconfident is an abundance of these littering your writing.  Readers will start …

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How to up your social media game

Business owners know – in theory – that social media is one of the most effective ways to grow  a small business.? Starting as a space for personal interaction, social media has evolved into a dynamic, exciting avenue for business contacts and client traffic. Here are five ways you can uncharge your social media game …

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Writing to Empower

Writing is a powerful tool. With words, you can build up confidence, lay out a devastating argument, communicate timeless truths, and entirely ingratiate yourself to your audience. Hint: the last thing on that list is what you don’t want to do. Last year, I wrote a blog entry on why we should avoid the world …

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Business Writing Practices

Did you know that writing is one of the most important business skills you can have? Think about it – business writing covers everything from emails to company blog posts to press releases. Whether you are managing your own business or working as an employee of a business, being able to write well is critical …

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Writing Quality SEO Copy

I’ve talked about using keywords [insert link to blog post] and the importance of using them in your website copy. Writing for SEO means structuring your copy in such a way that searches and search engines on the internet have a higher chance of bringing up your copy when someone enters keywords into the search …

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Developing Strong Business Writing Skills

No matter what industry you are a part of, business writing skills will support your professional role. Business writing can be defined as any written professional communication whether it be internal (addressing those within your company) or external (client or audience facing). Typically, business writing will take the form of emails, reports, documents, proposals, and …

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How to Be Successful with Social Media

Did you know that almost 40% of the world’s population uses one or more social media platforms? Social media is one of the best places today to connect with your clientele and engage your audience on your brand, services, and/or products. However, with so many people online, how do you position yourself to be visible …

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