Small business strategy

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Developing Strong Business Writing Skills

No matter what industry you are a part of, business writing skills will support your professional role. Business writing can be defined as any written professional communication whether it be internal (addressing those within your company) or external (client or audience facing). Typically, business writing will take the form of emails, reports, documents, proposals, and …

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How to Be Successful with Social Media

Did you know that almost 40% of the world’s population uses one or more social media platforms? Social media is one of the best places today to connect with your clientele and engage your audience on your brand, services, and/or products. However, with so many people online, how do you position yourself to be visible …

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Content Strategy Best Practices

As a business owner, having a strong content strategy in place is imperative for me and to successfully run my business. It involves the deliberate creation and supervision of content for the purpose of driving traffic to a specific platform in the form of a greater number of visitors, brand awareness, or clients. This includes …

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Writing your employee handbook

If your small business or startup venture is expanding, what is one tool you need before hiring? You need an employee handbook! Employee handbooks form the basis of communication between you and your employees. In a handbook, you can lay out the rules, expectations, best practices, and processes, all valuable information when new employees onboard …

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How to Write an Effective Bio

In most situations, you’ll make a first impression in approximately seven seconds. Typically, we think of first impressions as a face to face interaction, but did you know that you can create a first impression by how well you write a bio of yourself? Bios are part of professional life. You can find them on …

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Pronouns: what are they, and how do you use them?

Pronouns, by definition, replace a noun or subject. Instead of saying Sadie sits down to write content for business owner clients, you could say she sits down to write content for them. Pronouns make your writing sound less redundant – no need to repeat a noun (person, place, thing, or idea which is materially engaging …

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Why You Need to Use Hashtags

If you frequent Instagram or Twitter these days, you may have noticed the long string of words at the end of each post with the pound sign (#) in front of them. In social media speak, these tagged words became known as hashtags, and they play a huge role in the success of your social …

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How to Research for Your Article

As you expand your business and create content for it (either through publishing articles, maintaining a blog, or designing a website), research inevitably becomes a valuable tool in your business skill arsenal. While we typically think of research only pertaining to scholarly papers and such, in actuality it forms the foundation of all quality content …

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The Importance of Keywords

With the way the internet has altered the business landscape, keywords are of prime consideration to any business owner. You might be asking yourself why. Keywords allow search engines (like Google, Bing, and others) to find, index, and rank your business. While keywords get the most traction in business articles and blog posts, they are …

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Using Articles to Promote Your Business

Business articles are a fantastic way to promote your business, but what are they? Simply put, a business article consists of content written with the intention of sharing information about your business. The simplest form of a business article is the blog posts, but you can also find business articles in presentations, brochures, flyers, and …

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