Why should you, a small business owner, invest in quality persuasive writing techniques? In a word, you want the people reading what you write to say yes to you. When your clients say yes, you will gain results: business, evenue, partnerships, and more. When your clients say yes, you get closer to your goals! Persuasive …
In the past, I’ve discussed the basics of business writing skills and their development [add above link here], which I’ve defined as any written form of professional communication. I’ve advised using the active voice, writing out your points in a natural order (and using a well-defined outline to guide you!), and making use of headings …
One of the most useful forms of writing for business purposes is expository writing. Expository writing primarily finds its use in conveying information as clearly as possible. To write an expository piece, you will need to investigate an idea, evaluate evidence and facts, and set forth a clear argument that your readers can follow. Learn …
Good writing not only appeals to the mind, but also the heart. After all, one of the three forms of persuasion is pathos (defined by Merriam Webster as an element in experience or in artistic representation evoking pity or compassion). Writers may use pathos to provoke sympathy from their audience, often emotions such as pity, …
If you frequent Instagram or Twitter these days, you may have noticed the long string of words at the end of each post with the pound sign (#) in front of them. In social media speak, these tagged words became known as hashtags, and they play a huge role in the success of your social …
Business articles are a fantastic way to promote your business, but what are they? Simply put, a business article consists of content written with the intention of sharing information about your business. The simplest form of a business article is the blog posts, but you can also find business articles in presentations, brochures, flyers, and …
Writing contests can be exciting to enter and frustrating to participate in. The premise is simple: you enter a piece that you’ve polished to perfection and hope for the best. For the serious writer, however, writing contests are an opportunity to sharpen writing skills and gain publicity or professional credibility. If these things interest you, …
As a writer, you likely have a list of topics you want to talk about. If you blog, you probably write about your passions or around a central theme. If you craft stories, you may be writing to answer big life questions. Or you may simply want to use writing to connect with a fan …
Writing is a powerful tool to express human emotions, knowledge, and ideas and for businesses to attract new clients through marketing or online content. Through writing, you invite others into your thoughts, filtered through your pen (or cursor!) and deriving from your own unique perspective. But did you know that your unique writing style is only …
You might be surprised to know that blogging is still relevant in the social media landscape. Even though social media has migrated into image sharing, micro-blogging, and disposable video, the text heavy method of traditional blogging is still a potential powerhouse to leveraging your business. Sadly, one reason why blogging has been eschewed in favor …
