Why should you, a small business owner, invest in quality persuasive writing techniques? In a word, you want the people reading what you write to say yes to you. When your clients say yes, you will gain results: business, evenue, partnerships, and more. When your clients say yes, you get closer to your goals! Persuasive …
In the past, I’ve discussed the basics of business writing skills and their development [add above link here], which I’ve defined as any written form of professional communication. I’ve advised using the active voice, writing out your points in a natural order (and using a well-defined outline to guide you!), and making use of headings …
One of the most useful forms of writing for business purposes is expository writing. Expository writing primarily finds its use in conveying information as clearly as possible. To write an expository piece, you will need to investigate an idea, evaluate evidence and facts, and set forth a clear argument that your readers can follow. Learn …
I’ve mentioned the Common App a few times in previous posts about how to write outstanding enrollment essays [ link]. For those of you who might be wondering what the Common App is and how it benefits your enrollment plans, look no further! What is the Common App? Think about traditional enrollment in multiple colleges …
Have you ever experienced stress related to writing? Maybe you needed to draft a proposal or send an email to an important person in your organization. Or perhaps you’re writing a cover letter for a job application. One fantastic way to reduce stress and support successful writing is to use outlines – something I’ve mentioned …
Transitions in writing bring your reader along for the ride, making their experience smoother. You’re talking to their brain, more than anything. How do you make strong transitions when writing your article, blog, or website copy? For the writer, these will come largely in the form of transitional words and phrases, also known as transitional …
If someone walked up to you today and asked you to define a paragraph, what would be your answer? Many define paragraphs according to their length, citing how much space a paragraph takes up on a physical page or how many sentences it has. In reality, paragraphs are better thought of as a group of …
Good writing not only appeals to the mind, but also the heart. After all, one of the three forms of persuasion is pathos (defined by Merriam Webster as an element in experience or in artistic representation evoking pity or compassion). Writers may use pathos to provoke sympathy from their audience, often emotions such as pity, …
Imagine you’ve completed your first draft to a significant piece of writing. Maybe you’ve finally written that novel. Maybe you’re writing a column for a prestigious magazine or local newspaper. Maybe you’re writing an important blog post that will (hopefully) drive more traffic to your business. Whatever the cause, you have your first draft sitting …
Pronouns, by definition, replace a noun or subject. Instead of saying Sadie sits down to write content for business owner clients, you could say she sits down to write content for them. Pronouns make your writing sound less redundant – no need to repeat a noun (person, place, thing, or idea which is materially engaging …
Pronouns: what are they, and how do you use them? Read More »
