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Grammar

The Importance of Strong Transitions

Blogging, Business Writing, College Essay, Content Creation, Content Strategy, Copywriting, Grammar, Writing Workshop / By / November 17, 2021

Transitions in writing bring your reader along for the ride, making their experience smoother. You’re talking to their brain, more than anything. How do you make strong transitions when writing your article, blog, or website copy? For the writer, these will come largely in the form of transitional words and phrases, also known as transitional …

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Pronouns: what are they, and how do you use them?

Business Writing, Content Creation, Content Strategy, Copywriting, Creative Writing, Grammar, Manuscript editor, Professional Writing, Small business strategy, Writing Workshop / By / July 22, 2021

Pronouns, by definition, replace a noun or subject. Instead of saying Sadie sits down to write content for business owner clients, you could say she sits down to write content for them. Pronouns make your writing sound less redundant – no need to repeat a noun (person, place, thing, or idea which is materially engaging …

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