Social media is a powerful way to promote your business, services, and products. Through image sharing, micro-blogging, and disposable video, you can interact with your clients and customers in a variety of ways, creating conversation and generating business traffic and revenue. How do you gain an audience and retain their attention? Great question!

Identify your audience

The first step is to identify the audience for your business, service, or product. Some questions you can ask during this process include:

• What is my ideal demographic?
• What are their jobs, age, income, and relationship status?
• What are my audience’s pain points?
• What problems can I solve for them?
• What social media platform are they most likely to use?

Keep in mind that your social media may attract an entirely different audience than what you expected. 

If blogging is your social media of choice, be sure to check out my advice on how to maintain a professional blog!

Set the tone

Tone is important to social media success, but it can be challenging to pin down. Simply put, tone refers to the personality of your conversation. For example, if you run a B2B business, you will want your tone to be more formal. A B2C company, such as a bookstore, restaurant, or similar service, might do better with a less formal voice. The best way to determine the direction of your tone is to assess how your audience converses. How do they talk? What kinds of humor, personality, and topics generate the most conversation? The more you reflect them, the more they will resonate with you. 

Engage in conversation

Content generates conversation by offering an idea and asking for feedback or giving a clear call to action for a product or service. Don’t assume that your audience will be as fluent in technical terms as you are, so cite to offer real-life examples or use terms they can relate to. By requesting feedback, you are tapping into your audience’s interests and refining your own understanding of their needs. Customers and clients love working with brands and businesses that demonstrate value and care. 

If you’re too busy with clients to make your social media presence consistent or maintain your website with updates, contact me & we’ll talk about removing this from your to-do list so you can focus on growing your business.