So, you have a blog. It looks perfect. The interface is smooth and reader friendly, and you likely even have a few photos on the side or embedded in the first few posts to help give your writing content a little extra push. But after the first few weeks, reality often sets in, and maintaining a blog goes from fun and exciting to the daily grind. This is where many would-be bloggers crash and burn, but you don’t want to quit providing online content for your business. How do you keep your focus and promote your blog – and also your content – consistently to your reader and client base? Here are a few ideas to keep in mind.
Gain visibility
You want your blog to do the heavy lifting for you and direct potential client traffic back to your website, products, and services. One of the best ways to do this is making sure you’ve optimized your blog for SEO. You can do this by using keywords, tags, and categories within your posts, and making sure to use strong links related to your industry or subject. Another way to gain visibility is to republish old content – and by republishing, avoid making a new draft. Simply change the date of the original post and share the content as you would a brand-new blog post. Finally, making your blog mobile-friendly opens up audiences that prefer to use their phones or tablets for internet browsing.
Understand where to post links
In the professional blogging world, links are prime real estate. Links can make or break a blog! The first rule of links is to be relevant to the subject of the post, and therefore the reader base. Posting links on your blog with little or no relation to your content smacks of clickbait, and this puts readers off. An unclear link strategy can also get in the way of a strong call to action, which can hurt your business over time. Thus, when it comes to providing links for readers, keep the following tips in mind.
- Feature links near the top of the page for visibility.
- Less is always more!
- Keep links consistent with a single call to action.
Know when to outsource
Of course, there may be times when you may need to consider outsourcing your blog. When are those times? Generally speaking, if you find yourself avoiding writing or struggling to write consistently, hiring a blogger may be the right solution. Irregular posting habits will harm your blog in the long run; this can be another indicator that you need assistance with your blog. The fact of the matter is that blogging the same content week after week can be repetitive. A fresh pair of eyes can go a long way to revitalizing your content!
Have any more questions about blogging or hiring a writer to aid the process?
Set up a consultation with me to discuss content generation and blogging needs!