How to write a stand-out cover letter hiring managers will notice
Cover letters used to be optional; now they are a standard, required part of the application process. Neglecting to include one will make hiring managers reject your resume and application. But what goes in a cover letter? Here’s a brief overview of dos and don’ts.
DO make the look match your resume. You’re going for a consistent personal brand image, and – using neutral colors and simple formatting – go ahead and make it stand out visually a little.
DO use a formal tone. This is not a personal letter but a business one. Appropriate greetings include Dear Hiring Manager or, if you have a name, address it to Ms. or Mr. {Last name}.
DON’T include personal details. I have been doing X profession since I was a child is better worded A lifelong interest in and passion for…led me to pursuing X as a career path, as detailed in my resume.
DON’T talk about career gaps, especially for stay at home moms. Minimize the focus on gaps and simply address your top qualifications for this position.
DO use their keywords and phrasing. This will tell them you’re listening, that you read the job description, and that you match what they are looking for. It’ll also get you past their search engines. If they repeat it more than once, it’s important to them.
Cover letters have two purposes, and two only:
- A formal introduction to accompany a resume; and
- To entice hiring managers into opening your resume.
That’s it. A brief introductory paragraph expressing interest in their position and company, a few of the top skills you can bring to the position based on what they want, and a closing paragraph expressing thankfulness for their time and consideration. They will not read more so keep it concise and to the point: the point being you want to apply for this job.
The end.