blogging

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How to Write Website Copy

Thanks to the high-speed world introduced by the internet and social media, website visitors don’t read – they skim. Unlike a good novel whose purpose is to allow the reader to wander through lines of elegant prose, online content works best when short and to the point. Brevity is the tactic, but not at the …

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How to Write Effective Paragraphs

If someone walked up to you today and asked you to define a paragraph, what would be your answer? Many define paragraphs according to their length, citing how much space a paragraph takes up on a physical page or how many sentences it has. In reality, paragraphs are better thought of as a group of …

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Productive Writing

The day is fresh and new, and the first big item on your to do list is blogging for my website. Or a client letter, or the next chapter in your manuscript. Regardless, you sit down, hands poised over your laptop keys… only to have your mind go blank and then wander away… Did I …

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How to Maintain A Professional Blog, Part 2

So, you have a blog. It looks perfect. The interface is smooth and reader friendly, and you likely even have a few photos on the side or embedded in the first few posts to help give your writing content a little extra push. But after the first few weeks, reality often sets in, and maintaining …

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How to Maintain A Professional Blog, Part 1

You might be surprised to know that blogging is still relevant in the social media landscape. Even though social media has migrated into image sharing, micro-blogging, and disposable video, the text heavy method of traditional blogging is still a potential powerhouse to leveraging your business. Sadly, one reason why blogging has been eschewed in favor …

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