content strategy expert

What you need in a manuscript editor

If you’re in need of a manuscript editor, you’ll want to contract one with some very specific characteristics to ensure success. Here are a set of criteria you should use while evaluating a potential editor for your piece: Does this sound like my editing services at Southern Ambition? You bet they do! If you’re looking …

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Standing Out in College Admissions

In an exciting trend, colleges are waiving traditional entrance exams and test scores in favor of personal statements or essays. While high schools sometimes prep students to write these entrance essays, they typically have a multitude of students and a dearth of time to devote to each one. And then many individual universities require submitting …

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Avoiding Clichés… like the Plague!

Here’s a pop quiz. Read the phrases and sentences below. What is the common denominator? If you identified these as cliches, you’re correct. Cliches are overused phrases that have lost their fresh, metaphoric power. A sign that your mind is either tired or underconfident is an abundance of these littering your writing.  Readers will start …

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How to up your social media game

Business owners know – in theory – that social media is one of the most effective ways to grow  a small business.? Starting as a space for personal interaction, social media has evolved into a dynamic, exciting avenue for business contacts and client traffic. Here are five ways you can uncharge your social media game …

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Pain Points for College & Grad School Applicants

College applications are a stressful introduction to college life, especially for students who have never handled a college application before. One way colleges are addressing this is the Common App. I’ve talked about the Common App before and why you should use it for your application. For undergrads and transfer students, the Common App – …

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Writing Quality SEO Copy

I’ve talked about using keywords [insert link to blog post] and the importance of using them in your website copy. Writing for SEO means structuring your copy in such a way that searches and search engines on the internet have a higher chance of bringing up your copy when someone enters keywords into the search …

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How to Be Successful with Social Media

Did you know that almost 40% of the world’s population uses one or more social media platforms? Social media is one of the best places today to connect with your clientele and engage your audience on your brand, services, and/or products. However, with so many people online, how do you position yourself to be visible …

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Writing your employee handbook

If your small business or startup venture is expanding, what is one tool you need before hiring? You need an employee handbook! Employee handbooks form the basis of communication between you and your employees. In a handbook, you can lay out the rules, expectations, best practices, and processes, all valuable information when new employees onboard …

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