content strategy

What you need in a manuscript editor

If you’re in need of a manuscript editor, you’ll want to contract one with some very specific characteristics to ensure success. Here are a set of criteria you should use while evaluating a potential editor for your piece: Does this sound like my editing services at Southern Ambition? You bet they do! If you’re looking …

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Standing Out in College Admissions

In an exciting trend, colleges are waiving traditional entrance exams and test scores in favor of personal statements or essays. While high schools sometimes prep students to write these entrance essays, they typically have a multitude of students and a dearth of time to devote to each one. And then many individual universities require submitting …

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Avoiding Clichés… like the Plague!

Here’s a pop quiz. Read the phrases and sentences below. What is the common denominator? If you identified these as cliches, you’re correct. Cliches are overused phrases that have lost their fresh, metaphoric power. A sign that your mind is either tired or underconfident is an abundance of these littering your writing.  Readers will start …

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How to up your social media game

Business owners know – in theory – that social media is one of the most effective ways to grow  a small business.? Starting as a space for personal interaction, social media has evolved into a dynamic, exciting avenue for business contacts and client traffic. Here are five ways you can uncharge your social media game …

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Pain Points for College & Grad School Applicants

College applications are a stressful introduction to college life, especially for students who have never handled a college application before. One way colleges are addressing this is the Common App. I’ve talked about the Common App before and why you should use it for your application. For undergrads and transfer students, the Common App – …

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Invest in Persuasive Writing Techniques

Why should you, a small business owner, invest in quality persuasive writing techniques? In a word, you want the people reading what you write to say yes to you. When your clients say yes, you will gain results: business, evenue, partnerships, and more. When your clients say yes, you get closer to your goals! Persuasive …

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Improve Your Business Writing

In the past, I’ve discussed the basics of business writing skills and their development [add above link here], which I’ve defined as any written form of professional communication. I’ve advised using the active voice, writing out your points in a natural order (and using a well-defined outline to guide you!), and making use of headings …

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Types of Writing: Expository

One of the most useful forms of writing for business purposes is expository writing. Expository writing primarily finds its use in conveying information as clearly as possible. To write an expository piece, you will need to investigate an idea, evaluate evidence and facts, and set forth a clear argument that your readers can follow.  Learn …

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