Why should you, a small business owner, invest in quality persuasive writing techniques? In a word, you want the people reading what you write to say yes to you. When your clients say yes, you will gain results: business, evenue, partnerships, and more. When your clients say yes, you get closer to your goals! Persuasive …
In the past, I’ve discussed the basics of business writing skills and their development [add above link here], which I’ve defined as any written form of professional communication. I’ve advised using the active voice, writing out your points in a natural order (and using a well-defined outline to guide you!), and making use of headings …
One of the most useful forms of writing for business purposes is expository writing. Expository writing primarily finds its use in conveying information as clearly as possible. To write an expository piece, you will need to investigate an idea, evaluate evidence and facts, and set forth a clear argument that your readers can follow. Learn …
I think a lot of people believe that when writing spills out of you that it becomes its own separate entity. You might clean it up with some light grammatical editing, but the way it came out is the best way that it should be. This is not strictly true. Working with your text does …
I’ve talked about using keywords [insert link to blog post] and the importance of using them in your website copy. Writing for SEO means structuring your copy in such a way that searches and search engines on the internet have a higher chance of bringing up your copy when someone enters keywords into the search …
In a shift to attract more students and make higher education more accessible, colleges today are waiving standardized test scores (SAT and ACT), or making them optional for those with low or mediocre test scores. If your test scores do not fall within the range of typical acceptances, then it’s best to rely on the …
Personal statements are a regular feature of the business world, but long before this, you may have to write one to gain entrance to a college or university program of study. Sometimes known as a statement of purpose, these pieces are important for highlighting your academic preparation, motivation, and career goals. You will want to …
How to write a personal statement for your college application Read More »
Have you ever experienced stress related to writing? Maybe you needed to draft a proposal or send an email to an important person in your organization. Or perhaps you’re writing a cover letter for a job application. One fantastic way to reduce stress and support successful writing is to use outlines – something I’ve mentioned …
If your small business or startup venture is expanding, what is one tool you need before hiring? You need an employee handbook! Employee handbooks form the basis of communication between you and your employees. In a handbook, you can lay out the rules, expectations, best practices, and processes, all valuable information when new employees onboard …
Transitions in writing bring your reader along for the ride, making their experience smoother. You’re talking to their brain, more than anything. How do you make strong transitions when writing your article, blog, or website copy? For the writer, these will come largely in the form of transitional words and phrases, also known as transitional …
