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Writing Quality SEO Copy

I’ve talked about using keywords [insert link to blog post] and the importance of using them in your website copy. Writing for SEO means structuring your copy in such a way that searches and search engines on the internet have a higher chance of bringing up your copy when someone enters keywords into the search …

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Sadie Harper owner of Southern Ambition

How to write a college entrance essay

In a shift to attract more students and make higher education more accessible, colleges today are waiving standardized test scores (SAT and ACT), or making them optional for those with low or mediocre test scores. If your test scores do not fall within the range of typical acceptances, then it’s best to rely on the …

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How to write a personal statement for your college application

Personal statements are a regular feature of the business world, but long before this, you may have to write one to gain entrance to a college or university program of study. Sometimes known as a statement of purpose, these pieces are important for highlighting your academic preparation, motivation, and career goals. You will want to …

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How to Create Outlines to Support Your Success

Have you ever experienced stress related to writing? Maybe you needed to draft a proposal or send an email to an important person in your organization. Or perhaps you’re writing a cover letter for a job application. One fantastic way to reduce stress and support successful writing is to use outlines – something I’ve mentioned …

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Writing your employee handbook

If your small business or startup venture is expanding, what is one tool you need before hiring? You need an employee handbook! Employee handbooks form the basis of communication between you and your employees. In a handbook, you can lay out the rules, expectations, best practices, and processes, all valuable information when new employees onboard …

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The Importance of Strong Transitions

Transitions in writing bring your reader along for the ride, making their experience smoother. You’re talking to their brain, more than anything. How do you make strong transitions when writing your article, blog, or website copy? For the writer, these will come largely in the form of transitional words and phrases, also known as transitional …

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How to Write Website Copy

Thanks to the high-speed world introduced by the internet and social media, website visitors don’t read – they skim. Unlike a good novel whose purpose is to allow the reader to wander through lines of elegant prose, online content works best when short and to the point. Brevity is the tactic, but not at the …

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How to Write Effective Paragraphs

If someone walked up to you today and asked you to define a paragraph, what would be your answer? Many define paragraphs according to their length, citing how much space a paragraph takes up on a physical page or how many sentences it has. In reality, paragraphs are better thought of as a group of …

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Using Articles to Promote Your Business

Business articles are a fantastic way to promote your business, but what are they? Simply put, a business article consists of content written with the intention of sharing information about your business. The simplest form of a business article is the blog posts, but you can also find business articles in presentations, brochures, flyers, and …

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