copywriting

Invest in Persuasive Writing Techniques

Why should you, a small business owner, invest in quality persuasive writing techniques? In a word, you want the people reading what you write to say yes to you. When your clients say yes, you will gain results: business, evenue, partnerships, and more. When your clients say yes, you get closer to your goals! Persuasive …

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Improve Your Business Writing

In the past, I’ve discussed the basics of business writing skills and their development [add above link here], which I’ve defined as any written form of professional communication. I’ve advised using the active voice, writing out your points in a natural order (and using a well-defined outline to guide you!), and making use of headings …

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Types of Writing: Expository

One of the most useful forms of writing for business purposes is expository writing. Expository writing primarily finds its use in conveying information as clearly as possible. To write an expository piece, you will need to investigate an idea, evaluate evidence and facts, and set forth a clear argument that your readers can follow.  Learn …

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Demystifying the Common App 

I’ve mentioned the Common App a few times in previous posts about how to write outstanding enrollment essays [ link]. For those of you who might be wondering what the Common App is and how it benefits your enrollment plans, look no further!  What is the Common App? Think about traditional enrollment in multiple colleges …

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How to Create Outlines to Support Your Success

Have you ever experienced stress related to writing? Maybe you needed to draft a proposal or send an email to an important person in your organization. Or perhaps you’re writing a cover letter for a job application. One fantastic way to reduce stress and support successful writing is to use outlines – something I’ve mentioned …

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How to Be Successful with Social Media

Did you know that almost 40% of the world’s population uses one or more social media platforms? Social media is one of the best places today to connect with your clientele and engage your audience on your brand, services, and/or products. However, with so many people online, how do you position yourself to be visible …

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How to Converse with Your Audience

Social media is a powerful way to promote your business, services, and products. Through image sharing, micro-blogging, and disposable video, you can interact with your clients and customers in a variety of ways, creating conversation and generating business traffic and revenue. How do you gain an audience and retain their attention? Great question! Identify your …

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The Importance of Strong Transitions

Transitions in writing bring your reader along for the ride, making their experience smoother. You’re talking to their brain, more than anything. How do you make strong transitions when writing your article, blog, or website copy? For the writer, these will come largely in the form of transitional words and phrases, also known as transitional …

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How to Write Website Copy

Thanks to the high-speed world introduced by the internet and social media, website visitors don’t read – they skim. Unlike a good novel whose purpose is to allow the reader to wander through lines of elegant prose, online content works best when short and to the point. Brevity is the tactic, but not at the …

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