writing for small business

What you need in a manuscript editor

If you’re in need of a manuscript editor, you’ll want to contract one with some very specific characteristics to ensure success. Here are a set of criteria you should use while evaluating a potential editor for your piece: Does this sound like my editing services at Southern Ambition? You bet they do! If you’re looking …

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Standing Out in College Admissions

In an exciting trend, colleges are waiving traditional entrance exams and test scores in favor of personal statements or essays. While high schools sometimes prep students to write these entrance essays, they typically have a multitude of students and a dearth of time to devote to each one. And then many individual universities require submitting …

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Avoiding Clichés… like the Plague!

Here’s a pop quiz. Read the phrases and sentences below. What is the common denominator? If you identified these as cliches, you’re correct. Cliches are overused phrases that have lost their fresh, metaphoric power. A sign that your mind is either tired or underconfident is an abundance of these littering your writing.  Readers will start …

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How to up your social media game

Business owners know – in theory – that social media is one of the most effective ways to grow  a small business.? Starting as a space for personal interaction, social media has evolved into a dynamic, exciting avenue for business contacts and client traffic. Here are five ways you can uncharge your social media game …

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Invest in Persuasive Writing Techniques

Why should you, a small business owner, invest in quality persuasive writing techniques? In a word, you want the people reading what you write to say yes to you. When your clients say yes, you will gain results: business, evenue, partnerships, and more. When your clients say yes, you get closer to your goals! Persuasive …

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Improve Your Business Writing

In the past, I’ve discussed the basics of business writing skills and their development [add above link here], which I’ve defined as any written form of professional communication. I’ve advised using the active voice, writing out your points in a natural order (and using a well-defined outline to guide you!), and making use of headings …

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Types of Writing: Expository

One of the most useful forms of writing for business purposes is expository writing. Expository writing primarily finds its use in conveying information as clearly as possible. To write an expository piece, you will need to investigate an idea, evaluate evidence and facts, and set forth a clear argument that your readers can follow.  Learn …

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Writing Quality SEO Copy

I’ve talked about using keywords [insert link to blog post] and the importance of using them in your website copy. Writing for SEO means structuring your copy in such a way that searches and search engines on the internet have a higher chance of bringing up your copy when someone enters keywords into the search …

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Developing Strong Business Writing Skills

No matter what industry you are a part of, business writing skills will support your professional role. Business writing can be defined as any written professional communication whether it be internal (addressing those within your company) or external (client or audience facing). Typically, business writing will take the form of emails, reports, documents, proposals, and …

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