Corporate communications writing covers outlining your company policies in writing for either employees or clients, and at times investors. Business writing is a specific subset and a unique type of writing. It carries a more formal tone, with the business as the subject speaking directly to a specific audience.
Your copywriter or ghostwriter should be adept in corporate identity speak, as well as know the difference between internal and external corporate communications. Clarity is paramount: these will permit the business and business owner to protect themselves and proactively eliminate tensions by describing potential situations and how the business will handle them.
Types of internal business communications include company policies on office procedures, payments, or refunds; the company’s mission statement; offer and termination letters to employees; newsletters for employees; and content for the company’s intranet website. Other types can be used for training and seminar presentations or communications to shareholders. And employee handbooks define and clarify employees’ classification (part-time, full-time, contract), define how and when they get paid, and cover vacation, sick, and inclement weather policies.
External communications include releases for clients to sign; payment, refund, and cancellation policies; termination letters to clients; white papers; external newsletters; by-line articles; and blogs.
My business has tackled all of these for various businesses in the Raleigh and Cary areas. It simplifies things for the business owner because they can have a professional write these, freeing the business owner up to focus on building their team and serving their clients.
Getting the right tone takes some finesse: courteous and professional, yet direct.